To celebrate Matariki we’ve got a huge prize pack to give away!
Check the blog for details: http://blog.ethcsstore.com/win-a-huge-matariki-prize-pack/

To celebrate Matariki we’ve got a huge prize pack to give away!

Check the blog for details: http://blog.ethcsstore.com/win-a-huge-matariki-prize-pack/

We’re making room for new wintery fleecy stuff. So we’re clearing the shelves with 50% off all adult sweatshirts left in stock. http://www.ethcsstore.com/category/hoodies

We’re making room for new wintery fleecy stuff. So we’re clearing the shelves with 50% off all adult sweatshirts left in stock. http://www.ethcsstore.com/category/hoodies

Continuing with the poster theme, we just added these bad boys to the store. Gotta love those crazy Tui!

Continuing with the poster theme, we just added these bad boys to the store. Gotta love those crazy Tui!

Shane’s got a thing for travel posters and mountains at the moment. So he decided to make a travel poster of a mountain. Makes sense really.

Shane’s got a thing for travel posters and mountains at the moment. So he decided to make a travel poster of a mountain. Makes sense really.

Childhood is chock full of potential! This new design reminds us that our kidlets need to explore, imagine and dream. http://www.ethcsstore.com/category/kids

Childhood is chock full of potential! This new design reminds us that our kidlets need to explore, imagine and dream. http://www.ethcsstore.com/category/kids

If you’re in Wellington this Saturday you should come see us at ShirtStock. We’d love to meet some of you guys! www.shirtstock.co.nz

If you’re in Wellington this Saturday you should come see us at ShirtStock. We’d love to meet some of you guys! www.shirtstock.co.nz

A couple of days late but I thought I’d get in on the whole ‘Super Moon’ craze. Here it is- the not quite Super Moon.

A couple of days late but I thought I’d get in on the whole ‘Super Moon’ craze. Here it is- the not quite Super Moon.

New logo + coffee. Win.

New logo + coffee. Win.

awesomewellington:

Real Series 2012 #wellington #newzealand (Taken with instagram)

awesomewellington:

Real Series 2012 #wellington #newzealand (Taken with instagram)

Mini road trip down the coast. Gotta love NZ on a good day.

Mini road trip down the coast. Gotta love NZ on a good day.

A little taste of our upcoming release…

Rise and Chime

Nearly every morning I wake up to the sweet sounds of Tui’s singing in the trees surrounding our house. I figured there was a NZ t-shirt idea in that.

NZ t-shirt | Rise and Chime

NZ Hoodie | Rise and Chime

Once There Were Five

Today we see three but once there were five. The legend of Mt. Taranaki.

Based on the Maori myth of how Tongariro National Park was formed.

The abbreviated version goes like this;
Originally there were 4 manly mountains- Taranaki, Tongariro, Ngauruhoe and Ruapehu and they were all pretty hot for the fine girl mountain in the area, Mount Pihanga. Naturally they fought for her affection, when the smoked cleared Mt. Tongariro emerged victorious, Taranaki, wild with grief and jealously fled through the night.

Finally our most popular canvas print will find its way on to a NZ hoodie, just in time for winter.

NZ Hoodie | Once There Were Five

NZ Hoodie | Once There Were Five

Life and such…

Quick and dirty video made with my phone to announce the winner of the Ethcs ‘Fan of Jan' competition.

If you didn’t win, sorry, better luck next time but you can grab the featured canvas print from our store and we love you long time.

I got this idea from GetResponse and adapted it to the New Zealand calendar year. A poster/infographic to help us plan our 2012 t-shirt releases, promotional campaigns, competitions and sales.
I thought others might find this a useful tool so I put it up on our blog for anyone that might want to grab it.

I got this idea from GetResponse and adapted it to the New Zealand calendar year. A poster/infographic to help us plan our 2012 t-shirt releases, promotional campaigns, competitions and sales.

I thought others might find this a useful tool so I put it up on our blog for anyone that might want to grab it.