We’re making room for new wintery fleecy stuff. So we’re clearing the shelves with 50% off all adult sweatshirts left in stock. http://www.ethcsstore.com/category/hoodies
Continuing with the poster theme, we just added these bad boys to the store. Gotta love those crazy Tui!
Childhood is chock full of potential! This new design reminds us that our kidlets need to explore, imagine and dream. http://www.ethcsstore.com/category/kids
If you’re in Wellington this Saturday you should come see us at ShirtStock. We’d love to meet some of you guys! www.shirtstock.co.nz
Real Series 2012 #wellington #newzealand (Taken with instagram)
A little taste of our upcoming release…
Rise and Chime
Nearly every morning I wake up to the sweet sounds of Tui’s singing in the trees surrounding our house. I figured there was a NZ t-shirt idea in that.


Once There Were Five
Today we see three but once there were five. The legend of Mt. Taranaki.
Based on the Maori myth of how Tongariro National Park was formed.
The abbreviated version goes like this;
Originally there were 4 manly mountains- Taranaki, Tongariro, Ngauruhoe and Ruapehu and they were all pretty hot for the fine girl mountain in the area, Mount Pihanga. Naturally they fought for her affection, when the smoked cleared Mt. Tongariro emerged victorious, Taranaki, wild with grief and jealously fled through the night.
Finally our most popular canvas print will find its way on to a NZ hoodie, just in time for winter.


Life and such…
Quick and dirty video made with my phone to announce the winner of the Ethcs ‘Fan of Jan’ competition.
If you didn’t win, sorry, better luck next time but you can grab the featured canvas print from our store and we love you long time.
I got this idea from GetResponse and adapted it to the New Zealand calendar year. A poster/infographic to help us plan our 2012 t-shirt releases, promotional campaigns, competitions and sales.
I thought others might find this a useful tool so I put it up on our blog for anyone that might want to grab it.












